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AI · Automation · Digital Growth

AI Automation & Growth Systems for Teams That Have Outgrown Manual Work

Your best people are buried in repetitive tasks and disconnected tools. We help mid-market companies turn manual workflows and guesswork-driven marketing into connected AI-powered growth systems.

20+ years in performance marketing · Mid-market focus · Strategy first, tools second

The AI Strategy Gap

Most companies have adopted AI, but few have a plan

78%
of organizations use AI in at least one business function
McKinsey 2025
22%
have a defined AI strategy
Stanford HAI 2025
70-85%
of AI initiatives fail to meet expected outcomes
McKinsey 2025

The Manual Work Problem

As your company grows, the systems that used to work start breaking

Requests Fall Through

Customer requests get lost between systems, emails, and spreadsheets

Slow Campaigns

Campaigns launched manually and analyzed weeks later—too late to optimize

Sales vs. Marketing

Sales complains about lead quality while marketing drowns in reporting

Scattered AI Usage

Everyone uses AI "a little," but nothing is integrated or measured

240 hrs/year saved per employee through automation
40% productivity lost to task switching
$3T annual cost of poor data to US businesses

Start with an AI Growth & Workflow Assessment

Before we build anything, we start with a paid Assessment designed for mid-market teams. It's a structured, low-risk way to find out where AI will actually move the needle.

You'll Get Clarity

  • Executive summary for leadership
  • Current-state workflow and data map
  • Ranked portfolio of AI opportunities

You'll Get Numbers

  • Time and cost savings estimates
  • Pipeline and revenue impact ranges
  • Risk and complexity assessment

You'll Get a Roadmap

  • 90-day quick-win action plan
  • 6-12 month implementation roadmap
  • Budget ranges and next-step options

Risk Reversal Guarantee

If you decide to work with us to implement any part of the roadmap, we credit 100% of your assessment fee toward that work. If you don't, you still own a decision-ready plan your team or other partners can execute.

$3.70
return for every $1 invested in GenAI
30-200%
first-year ROI from automation
4-6 wks
typical assessment timeline

What We Build After the Assessment

Three integrated capabilities that transform how you operate and grow

AI Workflows & Automation

We automate the repetitive processes that slow your team down, connect your tools, and remove error-prone handoffs.

  • Lead routing, enrichment, and scoring
  • Customer onboarding and support workflows
  • Reporting and KPI automation
Explore AI Workflows

AI Agents & Virtual Workforce

We deploy AI agents that act like digital team members—supporting customer service, sales, and operations 24/7.

  • Customer service and support agents
  • Sales qualification and meeting-booking
  • Internal intelligence and reporting agents
Explore AI Agents

Digital Growth & Demand Systems

We connect AI insights to proven digital channels so you can grow pipeline and revenue, not just traffic.

  • SEO and strategic content
  • PPC and paid media tuned to opportunities
  • CRO, landing pages, and lifecycle email
Explore Digital Growth

Who We're a Great Fit For

We work best with mid-market organizations that have outgrown their current systems

20-500 employees and growing fast
B2B or high-consideration B2C with a real sales cycle
Tech stack that's underused or under-integrated
Want measurable gains—not AI experiments

Industries We Specialize In

📊

Accounting

Document collection, tax prep automation, client portals

👥

Staffing

Resume parsing, interview scheduling, candidate matching

🛡️

Insurance

Rate quoting, policy renewals, certificate management

🏢

Property Mgmt

Maintenance routing, tenant screening, leasing chatbots

🏥

Healthcare

Patient scheduling, insurance verification, clinical docs

⚖️

Law Firms

Document review, intake automation, legal research

🔧

HVAC/Trades

Dispatch optimization, quote generation, call center

Why The Second Click

For 20+ years, founder Alan Brocious has led performance marketing, demand generation, and operations for brands and agencies managing millions in media spend. The Second Click exists to merge that experience with practical AI implementation.

AI-first, revenue-obsessed

We only propose AI that connects to clear outcomes

Strategy plus execution

We don't just write decks; we help you build, launch, and optimize

Mid-market focused

We understand the realities of growing teams: competing priorities and big goals

Why "The Second Click"?

In digital marketing, the first click is easy—it's just curiosity. The Second Click is where business happens. It's the sign-up, the purchase, the signed contract.

Most agencies focus on getting you traffic (Click 1). We focus on the systems, AI agents, and strategies that ensure that traffic converts into revenue (Click 2).

Ready to close the gap between AI interest and AI results?

The AI Growth Assessment is the fastest, safest way to find out where AI will actually move the needle for your business.

Book an AI Growth Assessment